Precision Marketing Group

Make The Most Out of Trade Shows

Posted by Lydia Whitney on 04-Apr-2017 15:12:40

We’re no strangers to the odd trade show here and there and if we were truthful, most of us feel a certain element of dread when approaching a trade show. Long tiring days and even longer nights preparing for the subsequent days/dismantling your stand, but it is worth bearing in mind that trade shows can be a very powerful marketing tool and valuable lead generators for your business.

From providing instrumental visibility to your potential client, to giving your brand more authority, exhibiting at a trade show has a number of opportunities to branch out to business-to-business trading, and create/increase your customer database.

However, a lot of businesses are put off because of the large price tag that can sometimes be attached. Of course, you can’t just pull up with a laptop and handful of samples, expecting to wow the crowd. If you want to get noticed, some advance planning is in order to master the art of trade show trade shows.

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Topics: Marketing, Trade Show

Access Pharmacy: How Do People Want To Receive Marketing Messages?

Posted by Paul Tyrrell on 22-Mar-2017 14:23:48

The art of communicating:

1. Tell the truth. Don’t lie or turn the truth upside down

2. Don’t exaggerate

3. Be consistent

This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish and manipulative reasons.

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Topics: Marketing, Content Marketing, communication

Access Pharmacy: Could A Digital Pharmacy Marketing Platform Replace The Traditional Sales Representative?

Posted by Ellie Hughes on 13-Mar-2017 10:30:00

Does front of shop sales provide an opportunity for growth?

For 1 in 3 pharmacies, front of shop sales currently only represents 10%, or less, of sales. About half (53%) of this is for OTC medicines, and this percentage remains roughly the same, irrespective of whether the pharmacy receives a visit from a sales representative.

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Topics: Access Pharmacy

6 Reasons You Need To Use Video Marketing In 2017

Posted by Lydia Whitney on 21-Feb-2017 12:28:04

With the rise of 360-degree videos and Facebook Live, video in 2016 definitely saw a surge in popularity as an alternative form of marketing content. Because of this, experts predict that by the end of 2017, online video will account for 74% of all web traffic1.

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Topics: Digital Marketing, video marketing 2017 statistics, Video Maketing, Social Media

make your mailing list work

Posted by Sue Roochove on 16-Feb-2016 16:05:00

Your list or database is the single most important part of any direct marketing campaign – after all if you don’t know who you’re talking to, how will you know what to talk about?

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Topics: Direct Mail

Top 10 best practices for direct mail

Posted by Sue Roochove on 11-Feb-2016 10:18:20

In our tech obsessed world of email, social media and instant messaging, our phones, tablets and computers are bombarded with ads and pop ups. Suddenly direct mail seems awfully quaint and something rather refreshing. 

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How to run a great direct mail campaign

Posted by Sue Roochove on 02-Feb-2016 11:00:54

Anyone can put anything in the post and be pretty sure that it will arrive at the correct address – after all that’s all direct mail really is right? Technically yes but whether anyone will actually want to read your attempt is a completely different matter. And if by some miracle they do read it, what then? How will you know that your campaign was actually delivered?

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Topics: Direct Mail

10 things you need to do before implementing e-learning

Posted by Sue Roochove on 14-Jan-2016 12:00:00


You’re keen to get going and your workers are enthusiastic about the prospect of a new e-learning solution, but what should you do first?

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Topics: E-learning

Does an online learning community make employees happier?

Posted by Sue Roochove on 05-Oct-2015 17:00:00

Employees cite that they love the control over learning that e-learning brings.

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Topics: E-learning

Predictions for the future of e-learning

Posted by Sue Roochove on 23-Sep-2015 16:32:15

E-learning is a popular and evolving technology, so developments are rapid, exciting and engaging, but if we were to get a glimpse of the future, what would it look like? Here are some predictions…

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Topics: E-learning