--- title: Precision Marketing Group --- [![Precision Marketing Group - Communications & delivery solutions](https://blog.precisionmarketinggroup.co.uk/hubfs/Precisionmarketing-dec2015_Theme/Images/logo.svg)](http://www.precisionmarketinggroup.co.uk/) - [Home](http://www.precisionmarketinggroup.co.uk/home) - [Services](http://www.precisionmarketinggroup.co.uk/marketing-services) - [Data](http://www.precisionmarketinggroup.co.uk/marketing-services/data-profiling-management-sourcing) - [Digital Marketing](http://www.precisionmarketinggroup.co.uk/marketing-services/digital-marketing) - [eCommerce solutions](http://www.precisionmarketinggroup.co.uk/marketing-services/ecommerce-solutions) - [e-Learning solutions](http://www.precisionmarketinggroup.co.uk/marketing-services/elearning-solutions) - [Healthcare Services](http://www.precisionmarketinggroup.co.uk/marketing-services/healthcare-services) - [Mailing fulfilment](http://www.precisionmarketinggroup.co.uk/marketing-services/mailing-fulfilment-support) - [Marketing Dashboard](http://www.precisionmarketinggroup.co.uk/marketing-services/marketing-dashboard) - [Print services](http://www.precisionmarketinggroup.co.uk/marketing-services/print-services) - [Telemarketing](http://www.precisionmarketinggroup.co.uk/marketing-services/telemarketing-services) - [Healthcare](http://www.precisionmarketinggroup.co.uk/healthcare) - [Case Studies](http://www.precisionmarketinggroup.co.uk/marketing-services-case-studies) - [Clients](http://www.precisionmarketinggroup.co.uk/marketing-clients) - [About](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group) - [Green](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/green) - [History](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/history) - [Awards](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/awards) - [Team](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/team) - [Join us](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/join-us) - [News](http://www.precisionmarketinggroup.co.uk/marketing-news-blog) - [Contact](http://www.precisionmarketinggroup.co.uk/contact-us) - [Blog](https://blog.precisionmarketinggroup.co.uk/blog) - [Share on Facebook](https://www.facebook.com/pages/Precision-Marketing-Group/203467106344601) - [Share on Twitter](https://twitter.com/precisionMG) - [Home](http://www.precisionmarketinggroup.co.uk/home) - [Services](http://www.precisionmarketinggroup.co.uk/marketing-services) - [Data](http://www.precisionmarketinggroup.co.uk/marketing-services/data-profiling-management-sourcing) - [Digital Marketing](http://www.precisionmarketinggroup.co.uk/marketing-services/digital-marketing) - [eCommerce solutions](http://www.precisionmarketinggroup.co.uk/marketing-services/ecommerce-solutions) - [e-Learning solutions](http://www.precisionmarketinggroup.co.uk/marketing-services/elearning-solutions) - [Healthcare Services](http://www.precisionmarketinggroup.co.uk/marketing-services/healthcare-services) - [Mailing fulfilment](http://www.precisionmarketinggroup.co.uk/marketing-services/mailing-fulfilment-support) - [Marketing Dashboard](http://www.precisionmarketinggroup.co.uk/marketing-services/marketing-dashboard) - [Print services](http://www.precisionmarketinggroup.co.uk/marketing-services/print-services) - [Telemarketing](http://www.precisionmarketinggroup.co.uk/marketing-services/telemarketing-services) - [Healthcare](http://www.precisionmarketinggroup.co.uk/healthcare) - [Case Studies](http://www.precisionmarketinggroup.co.uk/marketing-services-case-studies) - [Clients](http://www.precisionmarketinggroup.co.uk/marketing-clients) - [About](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group) - [Green](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/green) - [History](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/history) - [Awards](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/awards) - [Team](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/team) - [Join us](http://www.precisionmarketinggroup.co.uk/about-precision-marketing-group/join-us) - [News](http://www.precisionmarketinggroup.co.uk/marketing-news-blog) - [Contact](http://www.precisionmarketinggroup.co.uk/contact-us) - [Blog](https://blog.precisionmarketinggroup.co.uk/blog) # Precision Marketing Group ## [GDPR: Countdown to Compliance Has Begun](https://blog.precisionmarketinggroup.co.uk/blog/gdpr) Posted by [Ellie Hughes](https://blog.precisionmarketinggroup.co.uk/blog/author/ellie-hughes) on 26-May-2017 10:20:59 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Images/Blog/GDPR%20(1).png)](https://blog.precisionmarketinggroup.co.uk/blog/gdpr) **D-Day: 25th May 2018**. A date many businesses up and down the country have etched in red on their calendars. The day the EU’s General Data Protection Regulation (GDPR) will come into effect . . . whether we’re ready or not. [Read More](https://blog.precisionmarketinggroup.co.uk/blog/gdpr) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/gdpr#comments-listing) Topics: [Digital Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/digital-marketing) ## [Digital Marketing Jargon Buster](https://blog.precisionmarketinggroup.co.uk/blog/digital-marketing-jargon-buster) Posted by [Lydia Whitney](https://blog.precisionmarketinggroup.co.uk/blog/author/lydia-whitney) on 04-May-2017 15:29:20 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Images/Blog/Untitled%20design%20(22).png)](https://blog.precisionmarketinggroup.co.uk/blog/digital-marketing-jargon-buster) At Precision Marketing Group, we work on projects for some of the UK’s leading businesses and charities. From website development and social media, to direct mailers and product launch campaigns, we cover a wide range of marketing areas both online and off. With this we use, and hear A LOT of marketing terms. [Read More](https://blog.precisionmarketinggroup.co.uk/blog/digital-marketing-jargon-buster) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/digital-marketing-jargon-buster#comments-listing) Topics: [Digital Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/digital-marketing) ## [No. 10 Downing-Tweet - How Social Media Is Changing The Face Of Political Communication](https://blog.precisionmarketinggroup.co.uk/blog/from-facebook-to-the-polling-booth-how-social-media-is-changing-communication-in-politics) Posted by [Victoria Driver](https://blog.precisionmarketinggroup.co.uk/blog/author/victoria-driver) on 28-Apr-2017 11:59:00 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Access%20Pharmacy/Untitled%20design%20(20).png)](https://blog.precisionmarketinggroup.co.uk/blog/from-facebook-to-the-polling-booth-how-social-media-is-changing-communication-in-politics) *SNAP! So Britain will head to the polls again on June 8th to answer Theresa May’s surprise early election call. Following on the back of the historic Brexit vote and the not so distant 2015 General Election, the polling booth is beginning to feel like a second home. Politics has utilised various methods of coercion, influence and message delivery for centuries of course, but in this communication age . . . how will those spin doctors be giving us our medication?*  [Read More](https://blog.precisionmarketinggroup.co.uk/blog/from-facebook-to-the-polling-booth-how-social-media-is-changing-communication-in-politics) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/from-facebook-to-the-polling-booth-how-social-media-is-changing-communication-in-politics#comments-listing) Topics: [Digital Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/digital-marketing), [Social Media](https://blog.precisionmarketinggroup.co.uk/blog/topic/social-media), [Access Pharmacy](https://blog.precisionmarketinggroup.co.uk/blog/topic/access-pharmacy), [Politics](https://blog.precisionmarketinggroup.co.uk/blog/topic/politics) ## [How To Write Emails Peoples Respond To…](https://blog.precisionmarketinggroup.co.uk/blog/write-emails-peoples-respond-to) Posted by [Lydia Whitney](https://blog.precisionmarketinggroup.co.uk/blog/author/lydia-whitney) on 26-Apr-2017 12:04:27 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Images/Blog/Untitled%20design%20(18).png)](https://blog.precisionmarketinggroup.co.uk/blog/write-emails-peoples-respond-to) There are two types of people; those who religiously read emails and those who simply don’t. [Read More](https://blog.precisionmarketinggroup.co.uk/blog/write-emails-peoples-respond-to) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/write-emails-peoples-respond-to#comments-listing) Topics: [Content Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/content-marketing), [Email Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/email-marketing), [Data Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/data-marketing), [Data](https://blog.precisionmarketinggroup.co.uk/blog/topic/data) ## [Make The Most Out of Trade Shows](https://blog.precisionmarketinggroup.co.uk/blog/make-the-most-out-of-trade-shows) Posted by [Lydia Whitney](https://blog.precisionmarketinggroup.co.uk/blog/author/lydia-whitney) on 04-Apr-2017 15:12:40 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Images/Blog/Make%20The%20Most%20Out%20of%20Trade%20Shows.png)](https://blog.precisionmarketinggroup.co.uk/blog/make-the-most-out-of-trade-shows) We’re no strangers to the odd trade show here and there and if we were truthful, most of us feel a certain element of dread when approaching a trade show. Long tiring days and even longer nights preparing for the subsequent days/dismantling your stand, but it is worth bearing in mind that trade shows can be a very powerful marketing tool and valuable lead generators for your business. From providing instrumental visibility to your potential client, to giving your brand more authority, exhibiting at a trade show has a number of opportunities to branch out to business-to-business trading, and create/increase your customer database. However, a lot of businesses are put off because of the large price tag that can sometimes be attached. Of course, you can’t just pull up with a laptop and handful of samples, expecting to wow the crowd. If you want to get noticed, some advance planning is in order to master the art of trade show trade shows. [Read More](https://blog.precisionmarketinggroup.co.uk/blog/make-the-most-out-of-trade-shows) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/make-the-most-out-of-trade-shows#comments-listing) Topics: [Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/marketing), [Trade Show](https://blog.precisionmarketinggroup.co.uk/blog/topic/trade-show) ## [Access Pharmacy: How Do People Want To Receive Marketing Messages?](https://blog.precisionmarketinggroup.co.uk/blog/how-do-people-want-to-receive-marketing-messages) Posted by [Paul Tyrrell](https://blog.precisionmarketinggroup.co.uk/blog/author/paul-tyrrell) on 22-Mar-2017 14:23:48 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Images/Icons/Untitled%20design%20(10).png)](https://blog.precisionmarketinggroup.co.uk/blog/how-do-people-want-to-receive-marketing-messages) **The art of communicating:** **1.** Tell the truth. Don’t lie or turn the truth upside down **2.** Don’t exaggerate **3.** Be consistent This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish and manipulative reasons. [Read More](https://blog.precisionmarketinggroup.co.uk/blog/how-do-people-want-to-receive-marketing-messages) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/how-do-people-want-to-receive-marketing-messages#comments-listing) Topics: [Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/marketing), [Content Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/content-marketing), [communication](https://blog.precisionmarketinggroup.co.uk/blog/topic/communication) ## [Could A Digital Pharmacy Marketing Platform Replace The Traditional Sales Representative?](https://blog.precisionmarketinggroup.co.uk/blog/access-pharmacy-could-a-digital-pharmacy-marketing-platform-replace-the-traditional-sales-representative) Posted by [Ellie Hughes](https://blog.precisionmarketinggroup.co.uk/blog/author/ellie-hughes) on 13-Mar-2017 10:30:00 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Access%20Pharmacy/Ellie_Icon.png)](https://blog.precisionmarketinggroup.co.uk/blog/access-pharmacy-could-a-digital-pharmacy-marketing-platform-replace-the-traditional-sales-representative) **Does front of shop sales provide an opportunity for growth?** For 1 in 3 pharmacies, front of shop sales currently only represents 10%, or less, of sales. About half (53%) of this is for OTC medicines, and this percentage remains roughly the same, irrespective of whether the pharmacy receives a visit from a sales representative. [Read More](https://blog.precisionmarketinggroup.co.uk/blog/access-pharmacy-could-a-digital-pharmacy-marketing-platform-replace-the-traditional-sales-representative) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/access-pharmacy-could-a-digital-pharmacy-marketing-platform-replace-the-traditional-sales-representative#comments-listing) Topics: [Access Pharmacy](https://blog.precisionmarketinggroup.co.uk/blog/topic/access-pharmacy) ## [6 Reasons You Need To Use Video Marketing In 2017](https://blog.precisionmarketinggroup.co.uk/blog/6-reasons-to-use-video-marketing-2017) Posted by [Lydia Whitney](https://blog.precisionmarketinggroup.co.uk/blog/author/lydia-whitney) on 21-Feb-2017 12:28:04 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Infographic/6_Reasons_To_Use_Video_Marketing_Header.png)](https://blog.precisionmarketinggroup.co.uk/blog/6-reasons-to-use-video-marketing-2017) With the rise of 360-degree videos and Facebook Live, video in 2016 definitely saw a surge in popularity as an alternative form of marketing content. Because of this, experts predict that by the end of 2017, online video will account for 74% of all web traffic[1](https://www.brafton.com/news/2017-74-web-traffic-will-come-video/). [Read More](https://blog.precisionmarketinggroup.co.uk/blog/6-reasons-to-use-video-marketing-2017) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/6-reasons-to-use-video-marketing-2017#comments-listing) Topics: [Digital Marketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/digital-marketing), [video marketing 2017 statistics](https://blog.precisionmarketinggroup.co.uk/blog/topic/video-marketing-2017-statistics), [Video Maketing](https://blog.precisionmarketinggroup.co.uk/blog/topic/video-maketing), [Social Media](https://blog.precisionmarketinggroup.co.uk/blog/topic/social-media) ## [make your mailing list work](https://blog.precisionmarketinggroup.co.uk/blog/make-your-mailing-list-work) Posted by [Sue Roochove](https://blog.precisionmarketinggroup.co.uk/blog/author/sue-roochove) on 16-Feb-2016 16:05:00 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Make_your_mailing.jpg)](https://blog.precisionmarketinggroup.co.uk/blog/make-your-mailing-list-work) Your list or database is the single most important part of any direct marketing campaign – after all if you don’t know who you’re talking to, how will you know what to talk about? [Read More](https://blog.precisionmarketinggroup.co.uk/blog/make-your-mailing-list-work) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/make-your-mailing-list-work#comments-listing) Topics: [Direct Mail](https://blog.precisionmarketinggroup.co.uk/blog/topic/direct-mail) ## [Top 10 best practices for direct mail](https://blog.precisionmarketinggroup.co.uk/blog/top-10-best-practices-for-direct-mail) Posted by [Sue Roochove](https://blog.precisionmarketinggroup.co.uk/blog/author/sue-roochove) on 11-Feb-2016 10:18:20 - [Tweet](https://twitter.com/share) [![](https://blog.precisionmarketinggroup.co.uk/hubfs/Top_10.jpg)](https://blog.precisionmarketinggroup.co.uk/blog/top-10-best-practices-for-direct-mail) In our tech obsessed world of email, social media and instant messaging, our phones, tablets and computers are bombarded with ads and pop ups. Suddenly direct mail seems awfully quaint and something rather refreshing.  [Read More](https://blog.precisionmarketinggroup.co.uk/blog/top-10-best-practices-for-direct-mail) 0 Comments [Click here to read/write comments](https://blog.precisionmarketinggroup.co.uk/blog/top-10-best-practices-for-direct-mail#comments-listing) [All posts](https://blog.precisionmarketinggroup.co.uk/blog/all) [Next](https://blog.precisionmarketinggroup.co.uk/blog/page/2) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [E-learning (9)](https://blog.precisionmarketinggroup.co.uk/blog/topic/e-learning) - [E-learning first campaign (6)](https://blog.precisionmarketinggroup.co.uk/blog/topic/e-learning-first-campaign) - [Digital Marketing (4)](https://blog.precisionmarketinggroup.co.uk/blog/topic/digital-marketing) - [Access Pharmacy (2)](https://blog.precisionmarketinggroup.co.uk/blog/topic/access-pharmacy) - [Content Marketing (2)](https://blog.precisionmarketinggroup.co.uk/blog/topic/content-marketing) - [Direct Mail (2)](https://blog.precisionmarketinggroup.co.uk/blog/topic/direct-mail) - [Marketing (2)](https://blog.precisionmarketinggroup.co.uk/blog/topic/marketing) - [Social Media (2)](https://blog.precisionmarketinggroup.co.uk/blog/topic/social-media) - [Data (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/data) - [Data Marketing (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/data-marketing) - [Email Marketing (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/email-marketing) - [Online Training (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/online-training) - [Politics (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/politics) - [Trade Show (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/trade-show) - [Video Maketing (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/video-maketing) - [communication (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/communication) - [video marketing 2017 statistics (1)](https://blog.precisionmarketinggroup.co.uk/blog/topic/video-marketing-2017-statistics) see all ### Follow Me ### BURY ST EDMUNDS Precision House Lamdin Road Bury St Edmunds Suffolk IP32 6NU T: 01284 718900 F: 01284 718920 ### ST IVES Brunel Court Burrel Road St Ives Cambridgeshire PE27 3LW T: 01480 461999 F: 01480 461991 ### WATTON Unit 8 & 9, Breckland Business Park Norwich Road Watton, Thetford Norfolk IP25 6UP T: 01953 880044 F: 01953 880096 ### Join the conversation - [Facebook](https://www.facebook.com/pages/Precision-Marketing-Group/203467106344601) - [Twitter](https://twitter.com/precisionMG) - [LinkedIn](https://www.linkedin.com/company/precision-marketing-group-uk) © 2015 Precision Marketing Group Limited All Rights Reserved - [Sitemap](http://staging.precisionmarketinggroup.co.uk/sitemap) - [Cookies and Privacy](http://staging.precisionmarketinggroup.co.uk/cookies-and-privacy) - [Terms and Conditions](http://staging.precisionmarketinggroup.co.uk/terms-and-conditions)