Precision Marketing Group

Your list or database is the single most important part of any direct marketing campaign – after all if you don’t know who you’re talking to, how will you know what to talk about?

In our tech obsessed world of email, social media and instant messaging, our phones, tablets and computers are bombarded with ads and pop ups. Suddenly direct mail seems awfully quaint and something rather refreshing. 

Anyone can put anything in the post and be pretty sure that it will arrive at the correct address – after all that’s all direct mail really is right? Technically yes but whether anyone will actually want to read your attempt is a completely different matter. And if by some miracle they do read it, what then? How will you know that your campaign was actually delivered?

You’re keen to get going and your workers are enthusiastic about the prospect of a new e-learning solution, but what should you do first?

Employees cite that they love the control over learning that e-learning brings.

E-learning is a popular and evolving technology, so developments are rapid, exciting and engaging, but if we were to get a glimpse of the future, what would it look like? Here are some predictions…

While e-learning itself is becoming incredibly popular, within that, gamification is an important emerging trend. So what exactly is it?

The explosion of e-learning is taking us by storm and with employers citing cost and time savings & employees enjoying flexible access and social networks, e-learning is more than having its moment.

Here I look at the top ten pros to e-learning