Precision Marketing Group

Your list or database is the single most important part of any direct marketing campaign – after all if you don’t know who you’re talking to, how will you know what to talk about?

Anyone can put anything in the post and be pretty sure that it will arrive at the correct address – after all that’s all direct mail really is right? Technically yes but whether anyone will actually want to read your attempt is a completely different matter. And if by some miracle they do read it, what then? How will you know that your campaign was actually delivered?