Precision Marketing Group

How to run a great direct mail campaign

Posted by Sue Roochove on 02-Feb-2016 11:00:54

Anyone can put anything in the post and be pretty sure that it will arrive at the correct address – after all that’s all direct mail really is right? Technically yes but whether anyone will actually want to read your attempt is a completely different matter. And if by some miracle they do read it, what then? How will you know that your campaign was actually delivered?

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Topics: Direct Mail

10 things you need to do before implementing e-learning

Posted by Sue Roochove on 14-Jan-2016 12:00:00


You’re keen to get going and your workers are enthusiastic about the prospect of a new e-learning solution, but what should you do first?

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Topics: E-learning

Does an online learning community make employees happier?

Posted by Sue Roochove on 05-Oct-2015 17:00:00

Employees cite that they love the control over learning that e-learning brings.

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Topics: E-learning

Predictions for the future of e-learning

Posted by Sue Roochove on 23-Sep-2015 16:32:15

E-learning is a popular and evolving technology, so developments are rapid, exciting and engaging, but if we were to get a glimpse of the future, what would it look like? Here are some predictions…

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Topics: E-learning

E-Learning Jargon Buster

Posted by Sue Roochove on 23-Sep-2015 16:05:50

 

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Topics: E-learning, Online Training

What is gamification and how can it work for your e-learners?

Posted by Sue Roochove on 23-Sep-2015 15:57:17


While e-learning itself is becoming incredibly popular, within that, gamification is an important emerging trend. So what exactly is it?

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Topics: E-learning

Building a successful e-learning strategy

Posted by Sue Roochove on 23-Sep-2015 15:41:34

 

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Topics: E-learning

10 reasons why employees like e-learning

Posted by Sue Roochove on 18-Sep-2015 10:29:36

The explosion of e-learning is taking us by storm and with employers citing cost and time savings & employees enjoying flexible access and social networks, e-learning is more than having its moment.

Here I look at the top ten pros to e-learning

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Topics: E-learning

Top five barriers to adopting an e-learning network

Posted by Sue Roochove on 18-Sep-2015 10:24:06

The world of e-learning development is moving at a fast pace and yet there is still a vast amount of companies that do not use any form of e-learning.

I wonder that this is due to lack of awareness about the benefits of e-learning as well as a lack of organisational confidence to adopt a new way of learning and move away from a tried and tested approach.

While e-learning has numerous benefits, there is no doubt that it comes with barriers and in this article I have tried to explore what these barriers to adoption are.

The development of technology is driving the world of e learning into new fields and with gamification playing an increasingly pivotal role we can already see that learning will evolve into problem solving tools before too long and employees will start to use wearable technology for learning. Exciting times for those who love technology but possibly more and more daunting for the non-adopters.

Let’s look and see what puts companies off of e-learning.

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Topics: E-learning

What is Experience API aka TINCAN all about?

Posted by Sue Roochove on 18-Sep-2015 10:21:02

We are constantly learning, in fact as much as 90 per cent of training occurs outside a formal environment (face-to-face training) or via a formal medium (e-learning) and so it isn’t logged, meaning we don’t really have an accurate record of education and training.

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Topics: E-learning first campaign