Precision Marketing Group

make your mailing list work

Posted by Sue Roochove on 16-Feb-2016 16:05:00

Your list or database is the single most important part of any direct marketing campaign – after all if you don’t know who you’re talking to, how will you know what to talk about?

Read More

Topics: Direct Mail

How to run a great direct mail campaign

Posted by Sue Roochove on 02-Feb-2016 11:00:54

Anyone can put anything in the post and be pretty sure that it will arrive at the correct address – after all that’s all direct mail really is right? Technically yes but whether anyone will actually want to read your attempt is a completely different matter. And if by some miracle they do read it, what then? How will you know that your campaign was actually delivered?

Read More

Topics: Direct Mail