Precision Marketing Group

SNAP! So Britain will head to the polls again on June 8^th to answer Theresa May’s surprise early election call. Following on the back of the historic Brexit vote and the not so distant 2015 General Election, the polling booth is beginning to feel like a second home. Politics has utilised various methods of coercion, influence and message delivery for centuries of course, but in this communication age . . . how will those spin doctors be giving us our medication? 

Does front of shop sales provide an opportunity for growth?

For 1 in 3 pharmacies, front of shop sales currently only represents 10%, or less, of sales. About half (53%) of this is for OTC medicines, and this percentage remains roughly the same, irrespective of whether the pharmacy receives a visit from a sales representative.