Precision Marketing Group

At Precision Marketing Group, we work on projects for some of the UK’s leading businesses and charities. From website development and social media, to direct mailers and product launch campaigns, we cover a wide range of marketing areas both online and off. With this we use, and hear A LOT of marketing terms.

There are two types of people; those who religiously read emails and those who simply don’t.

We’re no strangers to the odd trade show here and there and if we were truthful, most of us feel a certain element of dread when approaching a trade show. Long tiring days and even longer nights preparing for the subsequent days/dismantling your stand, but it is worth bearing in mind that trade shows can be a very powerful marketing tool and valuable lead generators for your business.

From providing instrumental visibility to your potential client, to giving your brand more authority, exhibiting at a trade show has a number of opportunities to branch out to business-to-business trading, and create/increase your customer database.

However, a lot of businesses are put off because of the large price tag that can sometimes be attached. Of course, you can’t just pull up with a laptop and handful of samples, expecting to wow the crowd. If you want to get noticed, some advance planning is in order to master the art of trade show trade shows.

With the rise of 360-degree videos and Facebook Live, video in 2016 definitely saw a surge in popularity as an alternative form of marketing content. Because of this, experts predict that by the end of 2017, online video will account for 74% of all web traffic¹.