Precision Marketing Group

D-Day: 25^th May 2018. A date many businesses up and down the country have etched in red on their calendars. The day the EU’s General Data Protection Regulation (GDPR) will come into effect . . . whether we’re ready or not.

Does front of shop sales provide an opportunity for growth?

For 1 in 3 pharmacies, front of shop sales currently only represents 10%, or less, of sales. About half (53%) of this is for OTC medicines, and this percentage remains roughly the same, irrespective of whether the pharmacy receives a visit from a sales representative.